Used to fill a "financing gap" in a business development project, the RLF offers a low-interest option to complete a financing package. A "gap" occurs when the business lacks the funds to meet the equity requirements of bank financing or needs a lower interest rate. Further, the RLF seeks to:

• Retain and attract businesses that provide permanent jobs
• Maximize investment within the City
• Redevelop vacant and/or blighted land and buildings
• Promote sales and tax generating projects
• Provide financial assistance to eligible businesses

It is the intent of the RLF to view both existing and start-up business as equal under the criteria, with preference given to those expansions and start-ups that result in retained or new jobs and/or new sources of economic activity within the city. Central City Mainstreet seeks to work with healthy companies that have excellent potential for growth, will provide increased employment in the city, and will help diversify our economy. For existing business the primary criteria to be considered are the following:

• Dedicated and experienced management
• Past performance
• Current economic viability of the business
• High potential for profitability
• High potential for growth
• Sufficient collateral and cash flow to service and secure the loan
• Inability to obtain conventional financing at rates and terms that make the project viable

• Eliminate further deterioration of commercial properties in the Central City Mainstreet Commercial District.
• Restore and preserve properties of special value for historical, architectural or aesthetic reasons.
• Provide a pleasing and aesthetically acceptable place to shop, to work, or to be entertained.
• Help in the economic recovery of downtown through increased sales in retail and commercial businesses, and increased  valuation of property.
• Provide a catalyst toward significant building improvements throughout the community.