Main Street 4-Point Approach

About Main Street

Central City Mainstreet At Work


Central City Mainstreet nurtures the historic downtown through the cooperation of local government, volunteers, businesses and the Central City Mainstreet organization.

Economic Vitality

Diversifies the historic district’s economy by identifying potential market niches, finding new users for vacant or under-used spaces and improving business practices.


Utilizes appropriate design and preservation concepts to enhance the visual quality of the district including buildings, signs, window displays, landscaping and environment.


With coordination by our executive director, Organization brings together the community – including the public sector, private groups and individuals to work together to drive the Central City Mainstreet program.

Central City Mainstreet is a part of the Main Street America and Main Street Iowa organizations.


Downtown Central City is a hub for commercial and social activity driven by our natural and historic resources. 

Over the past 35 years, the National Main Street Center has led the development of a national network of over 2,000 historic downtowns and neighborhood commercial districts: Main Street America™. 

The mission of the Main Street Iowa Program is to improve the social and economic well-being of Iowa's communities by assisting selected communities to capitalize on the unique identity, assets and character of their historic commercial district.

What We Do

Central City Mainstreet is part of a nationwide program founded by the National Trust for Historic Preservation to rehabilitate and revitalize America's downtown business districts.


Encourages a community to focus on the district as a source of community pride, social activity and economic development potential.